Pioneering architectural observability

Moti Rafalin co-founded vFunction and serves as its CEO. He brings over 20 years of experience in the enterprise software market to his role, with a focus on infrastructure, applications, and security. Prior to co-founding vFunction, Moti co-founded and led WatchDox from inception until its acquisition by BlackBerry, growing the company over 20 consecutive quarters and establishing it as a leader in the secure enterprise mobility and collaboration space. Subsequently he served as Senior Vice President at BlackBerry LTD. Prior to co-founding WatchDox, he served as the General Manager of the Application Management Business at EMC. Moti served in the Israel Air Force where he led teams of engineers, technicians and operational officers through cutting edge technological projects. He is a graduate of the Technion, Israel Institute of Technology, and holds an MBA from the Harvard Business School.

Amir Rapson co-founded vFunction and serves as its CTO, where he leads its technology, product and engineering. Prior to founding vFunction in 2017, Amir was a GM and the VP R&D of WatchDox until its acquisition by Blackberry, where Amir served as a VP of R&D. Prior to WatchDox, Amir held R&D positions at CTERA Networks and at SofaWare (Acquired by Check Point). Amir has an MBA from the IDC Herzlia, and a BSc in Physics from Tel-Aviv University.

Ori Saporta co-founded vFunction and serves as its VP Engineering. Prior to founding vFunction, Ori was the lead Systems Architect of WatchDox until its acquisition by Blackberry, where he continued to serve in the role of Distinguished Systems Architect. Prior to that, Ori was a Systems Architect at Israeli’s Intelligence Core Technology Unit (8200). Ori has a BSc in Computer Engineering from Tel-Aviv University and and an MSc in Computer Science from the same institute for which his thesis subject was “Testing and Optimizing Data-Structure Implementations Under the RC11 Memory Model”.

As Vice President, Marketing at vFunction, Megan oversees brand, digital, demand, and product marketing strategies. A born collaborator, she loves working across teams to lead complex projects that drive results. With experience rooted in product marketing, Megan has also led content strategy, partner marketing, and global campaigns for large and small technology companies, including Atlassian, xMatters, and Asurion.

Samantha Cartwright is the Vice President of Strategic Alliances at vFunction. In her role, Samantha is responsible for leading and growing vFunction’s portfolio of alliance partners, including hyperscalers, global system integrators, and managed service providers. As an enterprise and cloud technology leader, Samantha has rich experience transforming marketing and alliance programs and driving successful go-to-market strategy. Prior to joining vFunction, Samantha served as Vice President, Global Alliances at CloudSphere, a solution provider in cyber asset management. Prior to CloudSphere’s merger with iQuate, Samantha served as Chief Marketing Officer. Samantha holds a BA from Texas State University.

Craig leads Strategy for vFunction. In his role, Craig is responsible for helping define, execute and achieve our long-term strategic growth objectives. With 25 years of sales, marketing, alliances and corporate development experience, he brings a wealth of knowledge and a collaborative, hands leadership style. Prior to joining vFunction, Craig worked with and advised 50+ venture-based companies, helping them accelerate their growth, improve their execution, and achieve their objectives.

Aaron leads Global Sales at vFunction. He brings twenty years of experience building and leading the revenue organizations for high-growth technology companies taking disruptive products to the Global 2000. Most recently, Aaron led Sales and Sales Engineering at K2View where his teams increased ARR by more than 400% in four years. Prior to K2View, Aaron served as Chief Revenue officer for BriteBill where his team grew ARR more than 500%, leading to a successful acquisition.