Digital Marketing Specialist / Digital Marketing Manager

Why vFunction?

vFunction, the pioneer of AI-driven architectural observability, empowers global teams with the visibility, control, and automation they need to accelerate innovation, reduce technical debt, and unlock the full potential of cloud-native architecture. Backed by top venture capital investors and partnered with leading cloud providers and system integrators, vFunction is on a mission to help application architects and engineering teams modernize applications faster and establish effective microservices governance.

Named a 2024 Gartner® Cool Vendor, our award-winning AI and automation platform delivers data-driven insights to reduce debilitating complexity and technical debt, enabling leading organizations to transform and deploy highly resilient and scalable applications with confidence.

We are seeking a highly creative, organized, and motivated Digital Marketing Specialist or Digital Marketing Manager (depending on experience) to support and grow our digital presence. This role will focus on expanding our owned channels—particularly the website and email—to maximize growth, drive engagement, and build meaningful connections with our core audience of software architects and engineering leaders.

Key responsibilities

• Execute and optimize website and email marketing initiatives to increase visitor traffic, improve engagement, and drive conversions.
• Maintain brand consistency across digital channels, aligning content, design, and messaging to support a cohesive marketing strategy.
• Collaborate with SEO, content, and design teams to plan, publish, and promote blogs, guides, reports, and news releases. Ensure website content aligns with key product messaging and marketing priorities.
• Track and analyze key performance metrics for organic channels, providing data-driven insights to enhance engagement and conversion rates.
• Manage A/B testing and marketing experiments to refine strategies and optimize website and channel performance.
• Utilize marketing technology and analytics tools to support campaign execution, performance tracking, and continuous optimization.

Requirements

• 2-3+ years of experience in digital marketing, with a focus on web and email marketing (experience with social media is a plus).
• Proficiency in WordPress, HubSpot, Google Analytics 4, and Canva; familiarity with Optimizely/VWO, Google Search Console, and 6Sense is a plus.
• Strong analytical mindset with a willingness to learn and apply A/B testing and data-driven marketing strategies for continuous improvement.
• Excellent communication and collaboration skills to work across teams and execute digital marketing initiatives effectively.
• Self-motivated, proactive, and eager to apply existing knowledge while continuously learning and expanding expertise.

Why this job?

• Gain hands-on experience – Work in a fast-paced, global company that supports growth and skill development.
• Be part of an innovative team – Join us in pioneering AI-driven architectural observability helping engineering teams modernize and manage complex applications more efficiently.
• Learn & grow – Take on increasing responsibility in digital marketing initiatives with room to expand your expertise.
• Collaborate & contribute – Work cross-functionally with SEO, content, design, product and partner teams to align marketing efforts and amplify key company initiatives.
• Flexibility & balance – Enjoy remote work and flexible schedules that support your productivity and well-being.

Interested? We’d love to hear from you! Send your LinkedIn profile or resume here.